We’re just nine weeks into the 2021-2022 television season and we’re already seeing the near collapse of ABC’s “GMA3: What You Need to Know.”
The News/Talk hybrid series that launched last year during the height of the COVID-19 pandemic hit a season low last week in Total Viewers and in Women 25-54 rating, and was off slightly from tying its season low in Women 18-49. Overall, the series ranked last in both demos and tied for last place with “The Talk” in Households. In Total Viewers, “GMA3” beat “The Talk” by just 81,000 viewers (1.502 million vs 1.421 million) during the week of November 15-19, 2021, the most recent week in which Nielsen ratings data is available. While “GMA3” has seen lower ratings before, particularly in Total Viewers, the show isn’t performing that much better than the one it replaced (“GMA3: Strahan, Sara & Keke”**).
“General Hospital” and “The View” also hit season lows in Total Viewers, although the former series remains up compared to the same week last year (2.103 million vs 2.029 million), and is similarly up from the show’s performance in 2019 (2.103 million vs 2.030 million). In fact, “GH” is the only daytime broadcast series to be up in Total Viewers compared to its performance two years earlier. “The View” lost -610,000 viewers compared to the same week last year when it was still riding high on Election coverage (2.284 million vs 2.894 million).
“The Young and the Restless” topped daytime broadcast in Women 25-54 (0.67 rating) for the first time this season. It beat out the second half-hour of “The Price is Right” (0.65 rating) which placed second and “TODAY 3rd Hour” (0.60 rating) which tied for third place with the first half-hour of “The Price is Right” (0.60 rating). In Women 18-49, the second half-hour of “The Price is Right” (0.44 rating) reclaimed the top spot, beating “TODAY 3rd Hour” which ranked second (0.43 rating) and “Y&R” (0.41 rating) which placed third.
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While “The Talk” was the only daytime broadcast series to see some growth compared to the same week last year in Women 18-49 rating, a tied its season high with a 0.26 rating, the series doesn’t seem to be showing much improvement in Total Viewers as the show remains in last place despite having its best staple of co-hosts in more than a year (since the exit of Marie Osmond).
What follows is a breakdown of how the daytime broadcast shows performed for the week of November 15-19, 2021 in Women 25-54 rating, Women 18-49 rating, Households and Total Viewers, including a look at their performance in 2020 and 2019, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Week of November 15-19, 2021 Rankers
Women 25-54 Rating
| Rank / Show Network | This Week | Last Week | Last Year | 2019 |
|---|---|---|---|---|
| 1. The Young and the Restless (CBS) | 0.67 | 0.64 | 0.70 | 0.79 |
| 2. The Price is Right 2 (CBS) | 0.65 | 0.67 | 0.84 | 0.88 |
| 3. TODAY 3rd Hour (NBC) | 0.60 | 0.64 | 0.71 | 0.79 |
| 3. The Price is Right 1 (CBS) | 0.60 | 0.60 | 0.74 | 0.77 |
| 5. The Bold and the Beautiful (CBS) | 0.55 | 0.54 | 0.65 | 0.75 |
| 6. General Hospital (ABC) | 0.49 | 0.55 | 0.52 | 0.67 |
| 6. Let’s Make a Deal 2 (CBS) | 0.49 | 0.50 | 0.59 | 0.60 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.48 | 0.46 | 0.54 | 0.63 |
| 9. The View (ABC) | 0.43 | 0.42 | 0.58 | 0.63 |
| 10. Let’s Make a Deal 1 (CBS) | 0.41 | 0.45 | 0.50 | 0.57 |
| 11. Days of our Lives (NBC) | 0.37 | 0.36 | 0.49 | 0.70 |
| 12. The Talk (CBS) | 0.35 | 0.32 | 0.40 | 0.48 |
| 13. GMA3: What You Need to Know (ABC) | 0.29 | 0.31 | 0.44 | 0.44** |
Women 18-49 Rating
| Rank / Show Network | This Week | Last Week | Last Year | 2019 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.44 | 0.42 | 0.56 | 0.61 |
| 2. TODAY 3rd Hour (NBC) | 0.43 | 0.43 | 0.46 | 0.53 |
| 3. The Young and the Restless (CBS) | 0.41 | 0.38 | 0.43 | 0.50 |
| 4. The Price is Right 1 (CBS) | 0.39 | 0.39 | 0.49 | 0.53 |
| 5. TODAY with Hoda & Jenna (NBC) | 0.34 | 0.31 | 0.35 | 0.39 |
| 6. Let’s Make a Deal 2 (CBS) | 0.33 | 0.35 | 0.40 | 0.40 |
| 6. The Bold and the Beautiful (CBS) | 0.33 | 0.34 | 0.36 | 0.48 |
| 8. The View (ABC) | 0.32 | 0.29 | 0.35 | 0.42 |
| 9. General Hospital (ABC) | 0.31 | 0.32 | 0.33 | 0.43 |
| 10. Let’s Make a Deal 1 (CBS) | 0.28 | 0.31 | 0.33 | 0.38 |
| 10. Days of our Lives (NBC) | 0.28 | 0.25 | 0.34 | 0.47 |
| 12. The Talk (CBS) | 0.26 | 0.23 | 0.23 | 0.29 |
| 13. GMA3: What You Need to Know (ABC) | 0.22 | 0.21 | 0.30 | 0.30** |
Households
| Rank / Show Network | This Week | Last Week | Last Year | 2019 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.8 / 13 | 2.8 | 3.3 | 3.5 |
| 2. The Price is Right 1 (CBS) | 2.5 / 12 | 2.5 | 2.9 | 3.1 |
| 3. The Young and the Restless (CBS) | 2.3 / 10 | 2.4 | 2.3 | 2.6 |
| 4. The Bold and the Beautiful (CBS) | 2.0 / 9 | 2.0 | 2.0 | 2.3 |
| 5. Let’s Make a Deal 2 (CBS) | 1.8 / 9 | 1.9 | 2.1 | 2.3 |
| 6. The View (ABC) | 1.6 / 7 | 1.6 | 2.2 | 2.0 |
| 6. Let’s Make a Deal 1 (CBS) | 1.6 / 7 | 1.6 | 1.8 | 2.0 |
| 8. General Hospital (ABC) | 1.5 / 6 | 1.5 | 1.4 | 1.6 |
| 8. TODAY 3rd Hour (NBC) | 1.5 | 1.5 | 1.7 | 1.9 |
| 10. Days of our Lives (NBC) | 1.1 / 5 | 1.1 | 1.2 | 1.5 |
| 10. TODAY with Hoda & Jenna (NBC) | 1.1 | 1.1 | 1.2 | 1.4 |
| 12. GMA3: What You Need to Know (ABC) | 1.0 / 4 | 1.0 | 1.2 | 1.1** |
| 12. The Talk (CBS) | 1.0 / 4 | 1.0 | 1.0 | 1.4 |
Total Viewers
| Rank / Show Network | This Week | Last Week | Last Year | 2019 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,308,000 | 4,459,000 | 4,905,000 | 4,936,000 |
| 2. The Price is Right 1 (CBS) | 3,833,000 | 3,956,000 | 4,387,000 | 4,423,000 |
| 3. The Young and the Restless (CBS) | 3,420,000 | 3,493,000 | 3,239,000 | 3,496,000 |
| 4. The Bold and the Beautiful (CBS) | 2,853,000 | 2,962,000 | 2,755,000 | 3,095,000 |
| 5. Let’s Make a Deal 2 (CBS) | 2,798,000 | 2,934,000 | 3,239,000 | 3,112,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,399,000 | 2,476,000 | 2,701,000 | 2,747,000 |
| 7. The View (ABC) | 2,284,000 | 2,346,000 | 2,894,000 | 2,507,000 |
| 9. TODAY 3rd Hour (NBC) | 2,120,000 | 2,159,000 | 2,295,000 | 2,504,000 |
| 8. General Hospital (ABC) | 2,103,000 | 2,164,000 | 2,029,000 | 2,030,000 |
| 10. Days of our Lives (NBC) | 1,634,000 | 1,646,000 | 1,728,000 | 1,971,000 |
| 11. TODAY with Hoda & Jenna (NBC) | 1,555,000 | 1,569,000 | 1,636,000 | 1,826,000 |
| 12. GMA3: What You Need to Know (ABC) | 1,502,000 | 1,517,000 | 1,703,000 | 1,443,000** |
| 13. The Talk (CBS) | 1,421,000 | 1,449,000 | 1,437,000 | 1,851,000 |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- “Days of our Lives” was preempted for 21 minutes on Friday, November 19 due to NBC News coverage of the Kyle Rittenhouse trial.
- “GMA3: What You Need to Know” was preempted for 17 minutes on Friday, November 19 due to ABC News coverage of the Kyle Rittenhouse trial. Despite this, the show’s lowest rated episode was actually its Wednesday, November 17 broadcast which averaged a pitiful 0.18 rating in Women 18-49 and a 0.23 rating in Women 25-54.
- The first half-hour of “The Price is Right” was preempted for 11 minutes on Friday, November 19.
- “TODAY with Hoda & Jenna” was preempted for 33 minutes and retitled to “TDY Hoda & Jenna – HJ” due to NBC News coverage of the Kyle Rittenhouse trial. Its 0.35 rating in Women 18-49 and 0.46 rating in Women 25-54 are excluded from the show’s weekly and season average. Therefore, the weekly average is based on just four days (Monday through Thursday).
- “The View” was preempted for 17 minutes and retitled “VIEW-ALT” or “VIEW-ABC” on Friday, November 19 due to ABC News coverage of the Kyle Rittenhouse trial. It’s 0.29 rating in Women 18-49 and 0.47 rating in Women 25-54 are excluded from the show’s weekly and season average. Therefore, the weekly average is based on just four days (Monday through Thursday).
- “The Young and the Restless” was preempted for 11 minutes on Friday, November 19 due to CBS News coverage of the Kyle Rittenhouse trial.