During the week of May 1-5, 2023, every daytime broadcast show was virtually even with their week ago performances in the all-important Women 18-49 and Women 25-54 sales demographics, except for “The Young and the Restless” (3.411 million) which was down a tenth in both Women 18-49 (0.3 rating vs. 0.4 rating) and Women 25-54 (0.5 rating vs. 0.6 rating). The second half-hour of “Let’s Make a Deal” was down a tenth in Women 25-54 (0.4 rating vs. 0.5 rating).
In Total Viewers, “GMA3: What You Need to Know” (1.514 million) and “TODAY 3rd Hour” (1.960 million) gained the most viewers week-to-week, up +36,000 viewers and +34,000 viewers, respectively. Both half hours of “Let’s Make a Deal” (2.330 million / 2.7 million), “The Young and the Restless” and “TODAY with Hoda & Jenna” (1.482 million) were the only other shows to see week-to-week increases in viewers.
Compared to the same week two years ago, “The Young and the Restless” and “The Bold and the Beautiful” (2.956 million) continue to outperform their 2021 results, adding +141,000 viewers and +190,000 viewers, respectively. The only other show to manage an increase of over 100,000 viewers was “The Talk” (1.427 million), which added +103,000 viewers over its performance in 2021.
Speaking of “The Talk,” in Households, the show dropped a tenth week-to-week, hitting a 0.9 rating. The show was also down year-to-year (0.9 rating vs. 1.0 rating) and tied for last place in Women 18-49 and Women 25-54 rating. It was beaten by “NBC News Daily” (1.066 million) in the unrounded demos.
What follows is a breakdown of how the daytime broadcast shows performed during the week of May 1-5, 2023 in Women 18-49 and Women 25-54 rating, including a look at their comparable performance last year (2022) and two years ago (2021), respectively. A closer look at the daytime soaps, including a daily performance breakdown in the demos, will be posted on Thursday.
Note*: Officially, rankings are sorted by the rounded figures released by Nielsen. We are separately providing the unrounded demos for informational purposes only. “NBC News Daily” year ago and two years ago figures are compared to the performance of “Days of our Lives.”
Week Of May 1-5, 2023Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.5 | 0.5 | 0.5 | 0.5 |
| 2. The Price is Right 1 (CBS) | 0.4 | 0.4 | 0.5 | 0.5 |
| 3. The Young and the Restless (CBS) | 0.3 | 0.4 | 0.4 | 0.4 |
| — TODAY 3rd Hour (NBC) | 0.3 | 0.3 | 0.4 | 0.4 |
| — General Hospital (ABC) | 0.3 | 0.3 | 0.3 | 0.4 |
| — The View (ABC) | 0.3 | 0.3 | 0.3 | 0.4 |
| — The Bold and the Beautiful (CBS) | 0.3 | 0.3 | 0.4 | 0.4 |
| — Let’s Make a Deal 2 (CBS) | 0.3 | 0.3 | 0.3 | 0.3 |
| — Let’s Make a Deal 1 (CBS) | 0.3 | 0.3 | 0.3 | 0.3 |
| — TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.3 | 0.3 |
| 11. GMA3: What You Need to Know (ABC) | 0.2 | 0.2 | 0.2 | 0.3 |
| — NBC News Daily (NBC) | 0.2 | 0.2 | 0.3* | 0.3* |
| — The Talk (CBS) | 0.2 | 0.2 | 0.2 | 0.2 |
Women 18-49 Rating (Unrounded, Does Not Count*)
| Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.46 | 0.46 | 0.50 | 0.52 |
| The Price is Right 1 (CBS) | 0.43 | 0.43 | 0.47 | 0.45 |
| The Young and the Restless (CBS) | 0.33 | 0.37 | 0.41 | 0.41 |
| TODAY 3rd Hour (NBC) | 0.32 | 0.32 | 0.37 | 0.42 |
| General Hospital (ABC) | 0.32 | 0.28 | 0.33 | 0.35 |
| The View (ABC) | 0.31 | 0.29 | 0.32 | 0.35 |
| The Bold and the Beautiful (CBS) | 0.30 | 0.33 | 0.39 | 0.36 |
| Let’s Make a Deal 2 (CBS) | 0.30 | 0.33 | 0.34 | 0.34 |
| Let’s Make a Deal 1 (CBS) | 0.28 | 0.29 | 0.29 | 0.28 |
| TODAY with Hoda & Jenna (NBC) | 0.25 | 0.25 | 0.27 | 0.31 |
| GMA3: What You Need to Know (ABC) | 0.23 | 0.21 | 0.20 | 0.26 |
| NBC News Daily (NBC) | 0.18 | 0.16 | 0.27* | 0.26* |
| The Talk (CBS) | 0.17 | 0.20 | 0.24 | 0.22 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.7 | 0.7 | 0.8 | 0.8 |
| 2. The Price is Right 1 (CBS) | 0.6 | 0.6 | 0.7 | 0.7 |
| 3. The Young and the Restless (CBS) | 0.5 | 0.6 | 0.7 | 0.7 |
| — General Hospital (ABC) | 0.5 | 0.5 | 0.5 | 0.6 |
| — TODAY 3rd Hour (NBC) | 0.5 | 0.5 | 0.6 | 0.6 |
| — The Bold and the Beautiful (CBS) | 0.5 | 0.5 | 0.6 | 0.6 |
| 7. Let’s Make a Deal 2 (CBS) | 0.4 | 0.5 | 0.5 | 0.5 |
| — The View (ABC) | 0.4 | 0.4 | 0.5 | 0.5 |
| — Let’s Make a Deal 1 (CBS) | 0.4 | 0.4 | 0.5 | 0.5 |
| — TODAY with Hoda & Jenna (NBC) | 0.4 | 0.4 | 0.4 | 0.4 |
| 11. GMA3: What You Need to Know (ABC) | 0.3 | 0.3 | 0.3 | 0.4 |
| — NBC News Daily (NBC) | 0.3 | 0.3 | 0.4* | 0.4* |
| — The Talk (CBS) | 0.3 | 0.3 | 0.4 | 0.3 |
Women 25-54 Rating (Unrounded, Does Not Count*)
| Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.67 | 0.69 | 0.79 | 0.81 |
| The Price is Right 1 (CBS) | 0.62 | 0.63 | 0.69 | 0.70 |
| The Young and the Restless (CBS) | 0.54 | 0.58 | 0.66 | 0.66 |
| General Hospital (ABC) | 0.49 | 0.45 | 0.48 | 0.56 |
| TODAY 3rd Hour (NBC) | 0.48 | 0.50 | 0.55 | 0.58 |
| The Bold and the Beautiful (CBS) | 0.46 | 0.51 | 0.62 | 0.59 |
| Let’s Make a Deal 2 (CBS) | 0.43 | 0.46 | 0.50 | 0.54 |
| The View (ABC) | 0.43 | 0.40 | 0.46 | 0.53 |
| Let’s Make a Deal 1 (CBS) | 0.38 | 0.39 | 0.46 | 0.45 |
| TODAY with Hoda & Jenna (NBC) | 0.37 | 0.41 | 0.41 | 0.42 |
| GMA3: What You Need to Know (ABC) | 0.33 | 0.30 | 0.30 | 0.37 |
| NBC News Daily (NBC) | 0.27 | 0.25 | 0.40* | 0.40* |
| The Talk (CBS) | 0.26 | 0.31 | 0.38 | 0.34 |
Households
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.7 | 2.8 | 2.9 | 2.8 |
| 2. The Price is Right 1 (CBS) | 2.4 | 2.5 | 2.6 | 2.5 |
| 3. The Young and the Restless (CBS) | 2.2 | 2.3 | 2.4 | 2.3 |
| 4. The Bold and the Beautiful (CBS) | 2.0 | 2.0 | 2.1 | 1.9 |
| 5. Let’s Make a Deal 2 (CBS) | 1.7 | 1.7 | 1.8 | 1.9 |
| 6. The View (ABC) | 1.5 | 1.5 | 1.6 | 1.7 |
| — Let’s Make a Deal 1 (CBS) | 1.5 | 1.5 | 1.6 | 1.6 |
| — General Hospital (ABC) | 1.5 | 1.5 | 1.5 | 1.5 |
| 9. TODAY 3rd Hour (NBC) | 1.3 | 1.3 | 1.4 | 0.0 |
| 10. GMA3: What You Need to Know (ABC) | 1.0 | 1.0 | 1.0 | 1.0 |
| — TODAY with Hoda & Jenna (NBC) | 1.0 | 1.0 | 1.0 | 0.0 |
| 12. The Talk (CBS) | 0.9 | 1.0 | 1.0 | 1.0 |
| 13. NBC News Daily (NBC) | 0.7 | 0.7 | 1.2* | 1.1* |
Total Viewers
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,359,000 | 4,435,000 | 4,546,000 | 4,314,000 |
| 2. The Price is Right 1 (CBS) | 3,819,000 | 3,908,000 | 3,950,000 | 3,802,000 |
| 3. The Young and the Restless (CBS) | 3,411,000 | 3,404,000 | 3,542,000 | 3,270,000 |
| 4. The Bold and the Beautiful (CBS) | 2,956,000 | 2,972,000 | 3,108,000 | 2,766,000 |
| 5. Let’s Make a Deal 2 (CBS) | 2,700,000 | 2,677,000 | 2,799,000 | 2,888,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,330,000 | 2,311,000 | 2,462,000 | 2,473,000 |
| 7. The View (ABC) | 2,182,000 | 2,232,000 | 2,339,000 | 2,399,000 |
| 8. General Hospital (ABC) | 2,179,000 | 2,181,000 | 2,215,000 | 2,216,000 |
| 9. TODAY 3rd Hour (NBC) | 1,960,000 | 1,926,000 | 2,012,000 | N/A |
| 10. GMA3: What You Need to Know (ABC) | 1,514,000 | 1,478,000 | 1,602,000 | 1,482,000 |
| 11. TODAY with Hoda & Jenna (NBC) | 1,482,000 | 1,461,000 | 1,473,000 | N/A |
| 12. The Talk (CBS) | 1,427,000 | 1,454,000 | 1,572,000 | 1,324,000 |
| 13. NBC News Daily (NBC) | 1,066,000 | 1,080,000 | 1,696,000* | 1,576,000* |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
**Notable Preemptions/Schedule Changes
- There were no notable preemptions or schedule changes reported to Nielsen during the week of May 1-5, 2023.