The reunion between Steffy and Finn (Jacqueline MacInnes Wood and Tanner Novlan) is just getting underway this week on “The Bold and the Beautiful” but the week leading up to the event saw the daytime drama series attract its best overall audience in more than two months and tying for number one in both Women 18-49 and Women 25-54 rating, respectively. In fact, the half-hour series beat lead-in “The Young and the Restless” outright in Women 25-54 (0.7/9 rating/share vs 0.6/10 rating/share).
During the week of July 25-29, 2022, “B&B” continued to rank fourth in Total Viewers, averaging 3.174 million viewers, an increase of +153,000 viewers week to week which was also the largest for any daytime broadcast series and the soap’s best showing since the week of May 16-20, 2022.
In Women 25-54, the series tied the second half-hour of “The Price is Right” to rank first among daytime broadcast, each with a 0.7 rating. “B&B” surged week to week in the demo, up +0.2, while the game show was flat week to week.
In Women 18-49, the soap garnered a 0.4 rating and was up +0.1 week to week. The series tied for first place with both half hours of “The Price is Right” and “The Young and the Restless,” the latter of which also saw a week to week increase of +0.1 in the demo. Both half hours of the game show were flat week to week.
Overall, “The Bold and the Beautiful” was up +260,000 viewers over the same week last year and up +1.1 million viewers over the comparable week in 2020 when the soap aired its first full week of original episodes that didn’t include a recap show following its return to production during the early days of the COVID-19 pandemic.
A full look at daytime broadcast for the week of July 25-29, 2022 will be posted shortly.