Following the cancellation of “Queens,” ABC has also decided against ordering a second season of “Promised Land,” a drama series that told the story of two Latin families vying for wealth and power in California’s Sonoma Valley. The series aired just five episodes since it premiered as a midseason replacement in January before it was pulled off the network’s schedule leaving its remaining episodes to air exclusively on Hulu.
Over its first four airings, the series averaged a paltry 1.719 million viewers with a 0.19 rating in Adults 18-49 and a 0.30 rating in Adults 25-54, the two primary sales demos used to set primetime television advertising rates, according to Live+Same Day viewing figures released via ShowBuzzDaily.
Factoring in delayed viewers (Live+7) over its first three episodes, the series average bumps up to just 2.9 million viewers and a 0.3 in Adults 18-49. Compared to ABC’s other dramas, “Promised Land” only performed better than “Queens” in Total Viewers while ranking last in the demo.
Despite it being pulled by ABC, the show remained in production as it was allowed to complete its 10-episode order. The series starred John Ortiz as Joe Sandoval, Cecilia Suárez as Lettie Sandoval, Augusto Aguilera as Mateo, Christina Ochoa as Veronica Sandoval, Mariel Molino as Carmen Sandoval, Tonatiuh as Antonio Sandoval, Andres Velez as Carlos, Katya Martín as Juana and Rolando Chusan as Billy and Bellamy Young as Margaret Honeycroft.
The show is written and executive produced by Matt Lopez. Adam Kolbrenner and Maggie Malina also serve as executive producers. Executive producer Michael Cuesta also directs. The series is produced by ABC Signature, a part of Disney Television Studios.