Nearly every daytime broadcast series saw improvement compared to the same week last year among Total Viewers during the week of May 9-13, 2022, spearheaded by “The Bold and the Beautiful” (3.320 million) which was up +515,000 viewers, “The Talk” (1.548 million) up +307,000 viewers, and “The Young and the Restless” (3.525 million) up +247,000 viewers.
“The Price is Right” (3.842 million / 4.393 million ) once again led all daytime broadcast shows among Total Viewers with its second half-hour topping the list in Women 18-49 with a 0.5 rating, same as last week and last year, and the second half-hour tying for first place in Women 25-54 with “B&B” and “Y&R,” each with a 0.7 rating. The first half-hour of the game show ranked fourth in Women 25-54 with a 0.6 rating, tied with “TODAY 3rd Hour” (1.974 million).
For the third time in six weeks, “B&B” attracted its largest overall audience of the 2021-2022 television season which also happened to mark a new high since the week of April 20-24, 2020, the final week of pre-pandemic originals. The soap was up +212,000 viewers week to week and +1.523 million over its comparable performance in 2020 when it aired its third consecutive week of classic episodes as a result of the pandemic production shutdown.
Up over its performance one year earlier, +247,000 viewers, “Y&R” also saw a marked increase in viewership compared to its comparable 2020 performance when it too aired its third consecutive week of classic episodes. The soap was up +1.332 million viewers over 2020.
“General Hospital” (2.268 million) continues to see improvement among viewers, up +53,000 viewers week to week and up +163,000 viewers compared to the same week last year. In fact, “GH” was up +131,000 viewers from its comparable performance in 2020 when it was approaching a period in which it began to run out of pre-pandemic originals. “GH” is just one of two daytime broadcast shows airing originals during the same period in 2020 to see improvement in 2022 – “The Talk” was up +129,000 viewers over its 2020 originals.
In Women 18-49, “GH” tied for second place with the first half-hour of “The Price is Right,” “B&B,” “Y&R” and “TODAY 3rd Hour,” each with a 0.4 rating. In Women 25-54, “GH” ranked fifth, tied with “Let’s Make a Deal” (2.437 million / 2.753 million), both with a 0.5 rating.
Along with“B&B” and “GH,” “Days of our Lives” (1.746 million) is one of only three daytime broadcast shows to see improvement week to week, up +50,000 viewers, and marking at least the seventh week in a row in which it has attracted a larger overall audience than “TODAY with Hoda & Jenna” (1.470 million). The drama had its best performance in viewers since the week of April 18-22, 2022. Year to year, “DAYS” was up +128,000 viewers.
What follows is a breakdown of how the daytime broadcast shows performed during the week of May 9-13 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Notes: Viewing levels were hitting multi-year highs in 2020 during the initial shutdown of the country due to COVID-19. “The Bold and the Beautiful” and “The Young and the Restless” began their months-long era of classic episodes which continued through late July 2020 and early August 2020, respectively.
Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “Pandemic: What You Need to Know.” The current iteration was rebranded effective June 2020.
Week Of May 9-13, 2022 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.5/10 | 0.5 | 0.5 | 0.6 |
| 2. The Price is Right 1 (CBS) | 0.4/9 | 0.5 | 0.4 | 0.5 |
| 2. The Bold and the Beautiful (CBS) | 0.4/8 | 0.4 | 0.4 | 0.2** |
| 2. TODAY 3rd Hour (NBC) | 0.4 | 0.4 | 0.5 | 0.6 |
| 2. The Young and the Restless (CBS) | 0.4/8 | 0.4 | 0.5 | 0.3** |
| 2. General Hospital (ABC) | 0.4/7 | 0.3 | 0.4 | 0.4 |
| 7. Let’s Make a Deal 2 (CBS) | 0.3/7 | 0.3 | 0.3 | 0.5 |
| 7. TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.3 | 0.4 |
| 7. The View (ABC) | 0.3/7 | 0.3 | 0.4 | 0.4 |
| 7. Let’s Make a Deal 1 (CBS) | 0.3/7 | 0.3 | 0.3 | 0.3 |
| 7. Days of our Lives (NBC) | 0.3/6 | 0.3 | 0.3 | 0.4 |
| 12. GMA3: What You Need to Know (ABC) | 0.2/5 | 0.2 | 0.3 | 0.3 |
| 12. The Talk (CBS) | 0.2/4 | 0.2 | 0.2 | 0.2 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.7/11 | 0.8 | 0.7 | 0.9 |
| 1. The Bold and the Beautiful (CBS) | 0.7/10 | 0.6 | 0.6 | 0.4** |
| 1. The Young and the Restless (CBS) | 0.7/10 | 0.7 | 0.8 | 0.5** |
| 4. The Price is Right 1 (CBS) | 0.6/10 | 0.7 | 0.6 | 0.9 |
| 4. TODAY 3rd Hour (NBC) | 0.6 | 0.6 | 0.6 | 0.9 |
| 6. General Hospital (ABC) | 0.5/7 | 0.5 | 0.6 | 0.6 |
| 6. Let’s Make a Deal 2 (CBS) | 0.5/8 | 0.5 | 0.4 | 0.7 |
| 6. Let’s Make a Deal 1 (CBS) | 0.5/7 | 0.5 | 0.4 | 0.5 |
| 9. The View (ABC) | 0.4/7 | 0.5 | 0.5 | 0.7 |
| 9. TODAY with Hoda & Jenna (NBC) | 0.4 | 0.4 | 0.5 | 0.6 |
| 9. Days of our Lives (NBC) | 0.4/6 | 0.4 | 0.4 | 0.6 |
| 9. The Talk (CBS) | 0.4/5 | 0.4 | 0.3 | 0.3 |
| 13. GMA3: What You Need to Know (ABC) | 0.3/5 | 0.3 | 0.4 | 0.5 |
Households
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.8/14 | 2.9 | 2.8 | 3.7 |
| 2. The Price is Right 1 (CBS) | 2.5/13 | 2.6 | 2.5 | 3.4 |
| 3. The Young and the Restless (CBS) | 2.4/12 | 2.4 | 2.3 | 1.6** |
| 4. The Bold and the Beautiful (CBS) | 2.2/11 | 2.1 | 2.0 | 1.4** |
| 5. Let’s Make a Deal 2 (CBS) | 1.7/9 | 1.8 | 1.9 | 2.5 |
| 6. Let’s Make a Deal 1 (CBS) | 1.6/8 | 1.6 | 1.6 | 2.1 |
| 7. The View (ABC) | 1.5/8 | 1.6 | 1.7 | 2.2 |
| 7. General Hospital (ABC) | 1.5/7 | 1.5 | 1.5 | 1.6 |
| 9. TODAY 3rd Hour (NBC) | 1.3 | 1.4 | N/A | 2.0 |
| 10. Days of our Lives (NBC) | 1.2/6 | 1.2 | 1.1 | 1.4 |
| 11. GMA3: What You Need to Know (ABC) | 1.0/5 | 1.0 | 1.0 | 1.3 |
| 11. The Talk (CBS) | 1.0/5 | 1.0 | 0.9 | 1.1 |
| 11. TODAY with Hoda & Jenna (NBC) | 1.0 | 1.0 | N/A | 1.4 |
Total Viewers
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,393,000 | 4,546,000 | 4,233,000 | 5,366,000 |
| 2. The Price is Right 1 (CBS) | 3,842,000 | 3,950,000 | 3,769,000 | 4,922,000 |
| 3. The Young and the Restless (CBS) | 3,525,000 | 3,542,000 | 3,278,000 | 2,193,000** |
| 4. The Bold and the Beautiful (CBS) | 3,320,000 | 3,108,000 | 2,805,000 | 1,797,000** |
| 5. Let’s Make a Deal 2 (CBS) | 2,753,000 | 2,799,000 | 2,761,000 | 3,513,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,437,000 | 2,462,000 | 2,402,000 | 2,858,000 |
| 7. The View (ABC) | 2,280,000 | 2,339,000 | 2,350,000 | 2,859,000 |
| 8. General Hospital (ABC) | 2,268,000 | 2,215,000 | 2,105,000 | 2,137,000 |
| 9. TODAY 3rd Hour (NBC) | 1,974,000 | 2,012,000 | N/A | 2,715,000 |
| 10. Days of our Lives (NBC) | 1,746,000 | 1,696,000 | 1,618,000 | 1,983,000 |
| 11. GMA3: What You Need to Know (ABC) | 1,567,000 | 1,602,000 | 1,466,000 | 1,784,000 |
| 12. The Talk (CBS) | 1,548,000 | 1,572,000 | 1,241,000 | 1,419,000 |
| 13. TODAY with Hoda & Jenna (NBC) | 1,470,000 | 1,473,000 | N/A | 1,905,000 |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- There were no notable preemptions/schedule changes during the week of May 9-13, 2022 reported by Nielsen.
