Daytime Broadcast Ratings: All Shows Hold Steady Despite Olympics Competition

Despite NBC broadcasting the 2020 Tokyo Olympics, preempting “Days of our Lives,” “TODAY 3rd Hour” and “TODAY with Hoda & Jenna,” none of the daytime talk shows, game shows or soap operas saw any noticeable gains or dips during the week of July 26-30, 2021 in the Women 18-49 or Women 25-54 key sales demos, or in Total Viewers and Households.

For the week, the second half-hour of “The Price is Right” remained the top draw in Women 18-49 (0.49 rating) while tying for first place with “The Young and the Restless” in Women 25-54 (0.70 rating). “The Bold and the Beautiful” ranked fourth in Women 18-49 (0.41) but outranked the first half-hour of “The Price is Right” in Women 25-54 (0.63 rating vs 0.62 rating).

“General Hospital” placed fifth in Women 25-54 (0.51 rating) but tied for sixth place in Women 18-49 (0.32 rating) with repeats of the second half-hour of “Let’s Make a Deal.” “The View” beat both shows to rank fifth in Women 18-49 (0.35). The talk show ranked sixth in Women 25-54 (0.50 rating), however.

What follows is a breakdown of how the daytime shows performed for the week of July 26-30, 2021, sorted by Women 25-54 rating. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Week of July 26-30, 2021 Rankers

[wpdatatable id=9]

*Notable Preemptions/Schedule Changes

• “Let’s Make a Deal” aired reruns all week.
• “The Price is Right” aired reruns all week.
• “The Talk” aired for only 23 minutes on Thursday, July 29, 2021.
• “The View” was preempted on Tuesday, July 27 for ABC News coverage of the congressional hearings on the January 6 Insurrection at the United States Capitol Building.