First and foremost, we would like to thank everyone for their kind words from your emails, direct messages and private messages (SON Community) over these last couple of weeks as we took an unexpected break in reporting the latest ratings for the daytime soaps, game shows and talk shows. Your appreciation for our work over the last 15+ years has been appreciated in more ways than we can say. With that said, we are happy to report the return of the weekly ratings report for daytime television, albeit much more abbreviated than what we had reported in the past.
So, what’s different? As of this writing, we will no longer be reporting the numbers for total viewers, total audience breakdown in demographics, Women 18-34 numbers and household ratings. We will only be publishing the weekly Women 18-49 and Women 25-54 demos by rating, and a daily breakdown for the daytime soaps specifically, starting with the week of March 29 through April 2, 2021. Unlike in the past, the weekly report will include the full breakdown of the soaps alongside the game shows and the talk shows.
With all that being said, here’s a rundown of how the daytime shows performed during the week of March 29-April 2, 2021 in Women 18-49 and Women 25-54, the primary sales demos that determine advertising rates for daytime television programming:
Women 18-49 Rating
1. “Today 3rd Hour” – 0.48
2. “The Price is Right 2” – 0.47
3. “The Price is Right 1” – 0.40
4. “The Young and the Restless” – 0.39
5. “Today with Hoda & Jenna” – 0.33
6. “The Bold and the Beautiful” – 0.32
— “General Hospital” – 0.32
8. “Let’s Make a Deal 2” – 0.28
9. “View-ALT” – 0.27*
10. “Days of our Lives” – 0.26
11. “GMA3: What You Need to Know” – 0.25
12. “Let’s Make a Deal 1” – 0.23
Women 25-54 Rating
1. “The Price is Right 2” – 0.72
2. “Today 3rd Hour” – 0.67
3. “The Young and the Restless” – 0.66
4. “The Price is Right 1” – 0.61
5. “The Bold and the Beautiful” – 0.54
6. “General Hospital” 0.52
7. “Let’s Make a Deal 2” – 0.47
— “Today with Hoda & Jenna” – 0.47
9. “Let’s Make a Deal 1” – 0.40
10. “View-ALT” – 0.39*
11. “Days of our Lives” – 0.38
12. “GMA3: What You Need to Know” – 0.37
Day-To-Day Ratings – Women 18-49/Women 25-54 Rating
“The Bold and the Beautiful”
- Monday – 3/29: 0.31/0.57
- Tuesday – 3/30: 0.33/0.61
- Wednesday – 3/31: 0.39/0.59
- Thursday – 4/1: 0.28/0.49
- Friday – 4/2: 0.28/0.46
“Days of our Lives”
- Monday – 3/29: 0.21/0.30
- Tuesday – 3/30: 0.26/0.39
- Wednesday – 3/31: 0.29/0.47
- Thursday – 4/1: 0.28/0.38
- Friday – 4/2: 0.27/0.40*
“General Hospital”
- Monday – 3/29: 0.31/0.55
- Tuesday – 3/30: 0.36/0.58
- Wednesday – 3/31: 0.34/0.57
- Thursday – 4/1: 0.29/0.46
- Friday – 4/2: 0.30/0.46*
“The Young and the Restless”
- Monday – 3/29: 0.34/0.61*
- Tuesday – 3/30: 0.41/0.69
- Wednesday – 3/31: 0.40/0.66
- Thursday – 4/1: 0.43/0.71
- Friday – 4/2: 0.35/0.63
*Notable Preemptions/Schedule Changes
- “Days of our Lives” aired for just 43 minutes on Friday, April 2.
- “General Hospital” aired for just 43 minutes on Friday, April 2.
- “GMA3: What You Need to Know” aired for just 45 minutes on Friday, April 2.
- “Today with Hoda & Jenna” aired for just 48 minutes on Tuesday, 47 minutes on Wednesday, 49 minutes on Thursday and 48 minutes on Friday. The show was not rated on Monday, March 29.
- “Today 3rd Hour” aired for just 50 minutes on Tuesday, 49 minutes on Wednesday, 51 minutes on Thursday and 51 minutes on Friday. The show was coded as “Today Show II – ALT” on Monday, March 29 which aired for just 21 minutes.
- “The Talk” was not rated for the week. The show was in reruns.
- Reruns of “The View” aired and were coded as “View-ALT,” therefore the week’s ratings do not count in the weekly average. Additionally, the show was not rated on Monday, March 29. Only 45 minutes of the show aired on Friday, April 2.
- “The Young and the Restless” aired for just 48 minutes on Monday, March 29.