All eyes were on “The Macy’s Thanksgiving Day Parade” when 21.98 million viewers were tuned into NBC’s annual telecast during the week of November 23-27, 2020, according to newly released Nielsen Media Research ratings data. “The National Dog Show” followed with 12.27 million viewers viewers. Regular daytime broadcasts during the week were a mixed bag of originals, reruns, preemptions and episodes coded as specials so as not to count in the season average. CBS’ “The Talk” is cratering, hitting historic lows to rank last in all key categories, losing the most audience of any daytime program season-to-date and year-over-year.
What follows is a breakdown of daytime television’s most watched and highest rated shows in Total Viewers, Women 18-49 and Women 25-54 vs. their year ago performances (regularly scheduled broadcast shows only).
TOTAL VIEWERS
1. The Macy’s Thanksgiving Day Parade (NBC) – 21,980,000
2. The National Dog Show (NBC) – 12,267,000
3. The Price is Right 2 (CBS) – 4,828,000 (-111,000)
4. The Price is Right 1 (CBS) – 4,496,000 (+147,000)
5. Let’s Make a Deal 2 (CBS) – 3,241,000 (+263,000)
6. The CBS Thanksgiving Day Celebration (CBS) – 3,180,000
7. The Young and the Restless (CBS) – 3,083,000 (-590,000)
8. The View (ABC) – 2,909,000 (+348,000)
9. Let’s Make a Deal 1 (CBS) – 2,606,000 (-16,000)
10. 3rd Hour Today (NBC) – 2,548,000 (-322,000)
11. The Bold and the Beautiful (CBS) – 2,538,000 (-649,000)
12. General Hospital (ABC) – 2,140,000 (-81,000)
13. Today with Hoda & Jenna (NBC) – 1,849,000 (-182,000)
14. Days of our Lives (NBC) – 1,733,000 (-160,000)
15. GMA3: What You Need to Know (ABC) – 1,679,000 (+92,000)*
16. The Talk (CBS) – 1,431,000 (-638,000)
WOMEN 18-49
1. The Macy’s Thanksgiving Day Parade (NBC) – 4,356,000
2. The National Dog Show (NBC) – 2,375,000
3. The CBS Thanksgiving Day Celebration (CBS) – 452,000
4. The Price is Right 2 (CBS) – 394,000 (+8,000)
5. The Price is Right 1 (CBS) – 366,000 (+24,000)
6. Let’s Make a Deal 2 (CBS) – 315,000 (+49,000)
7. 3rd Hour Today (NBC) – 305,000 (-97,000)
8. The Young and the Restless (CBS) – 266,000 (-41,000)
9. General Hospital (ABC) – 265,000 (-39,000)
10. Let’s Make a Deal 1 (CBS) – 250,000 (+17,000)
11. The View (ABC) – 245,000 (-21,000)
12. Today with Hoda & Jenna (NBC) – 227,000 (-39,000)
13. Days of our Lives (NBC) – 200,000 (-62,000)
14. The Bold and the Beautiful (CBS) – 194,000 (-112,000)
15. GMA3: What You Need to Know (ABC) – 186,000 (-17,000)*
16. The Talk (CBS) – 158,000 (-47,000)
WOMEN 25-54
1. The Macy’s Thanksgiving Day Parade (NBC) – 4,810,000
2. The National Dog Show (NBC) – 2,581,000
3. The Price is Right 2 (CBS) – 547,000 (+27,000)
4. The CBS Thanksgiving Day Celebration (CBS) – 503,000
5. The Price is Right 1 (CBS) – 494,000 (+30,000)
6. 3rd Hour Today (NBC) – 452,000 (-114,000)
7. Let’s Make a Deal 2 (CBS) – 415,000 (+54,000)
8. The Young and the Restless (CBS) – 412,000 (-49,000)
9. General Hospital (ABC) – 375,000 (-87,000)
10. The View (ABC) – 368,000 (same)
11. Today with Hoda & Jenna (NBC) – 338,000 (-73,000)
12. The Bold and the Beautiful (CBS) – 335,000 (-111,000)
13. Let’s Make a Deal 1 (CBS) – 328,000 (+11,000)
14. GMA3: What You Need to Know (ABC) – 282,000 (-10,000)*
15. Days of our Lives (NBC) – 270,000 (-101,000)
16. The Talk (CBS) – 248,000 (-49,000)
*vs. Strahan & Sara (2019)