Ratings: It’s A DAYSastrous Week; Multiple New Lows

By
Xavier Toups
Xavier Toups is the co-founder of Soap Opera Network. He is also the data specialist for the resource archive.
"Days of our Lives"
Courtesy of Corday Productions, Inc.

Ratings Report for the Week of May 23-27, 2016

NOTE: Please do not copy and paste the entire ratings.  Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,646,000 (-112,000/-231,000)
2. B&B 3,705,000 (-77,000/-157,000)
3. GH 2,886,000 (+122,000/+30,000)
4. DAYS 2,081,000 (-91,000/-246,000) <—— new low *

* Previous low: 2,154,000 (April 13-17, 2015)

Households
1. Y&R 3.35/12 (-.07/-.16)
2. B&B 2.71/9 (-.05/-.1)
3. GH 2.16/7 (+.06/+.02)
4. DAYS 1.6/5 (-.07/-.15) <—— ties low *

Women 18-49 Viewers
1. Y&R 682,000 (-28,000/-123,000)
2. B&B 550,000 (-1,000/-55,000)
3. GH 483,000 (+36,000/-17,000)
4. DAYS 345,000 (-63,000/-114,000) <—— new low *

* Previous low: 384,000 (April 18-22, 2016)

Women 18-49 Rating
1. Y&R 1.07/8 (-.04/-.19)
2. B&B 0.86/6 (same/-.09)
3. GH 0.76/6 (+.06/-.02)
4. DAYS 0.54/4 (-.1/-.18) <—— new low *

* Rounded to 0.5
* Previous low: 0.6

Women 18-34 Viewers
1. Y&R 207,000 (-23,000/-9,000)
2. B&B 164,000 (same/+14,000)
3. GH 135,000 (+23,000/-34,000)
4. DAYS 83,000 (-17,000/-73,000) <—— new low *

Women 18-34 Rating
1. Y&R 0.61 (-.07/-.03)
2. B&B 0.48 (same/+.04)
3. GH 0.4 (+.07/-.1)
4. DAYS 0.24 (-.05/-.22) <—— new low *

* Rounded to 0.2
* Previous low: 0.3
* 15th straight week at a low

Women 25-54 Viewers
1. Y&R 902,000 (-44,000/-211,000)
2. B&B 771,000 (-43,000/-107,000)
3. GH 666,000 (+48,000/-24,000)
4. DAYS 449,000 (-60,000/-105,000)

Women 25-54 Rating
1. Y&R 1.5 (-.07/-.33)
2. B&B 1.28 (-.07/-.17)
3. GH 1.1 (+.08/-.04)
4. DAYS 0.75 (-.09/-.16)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.87/3,878,000
Tuesday: 2.68/3,705,000
Wednesday: 2.69/3,732,000
Thursday: 2.73/3,749,000
Friday: 2.57/3,460,000

DAYS
Monday: 1.69/2,242,000
Tuesday: 1.57/2,012,000
Wednesday: 1.61/2,062,000
Thursday: 1.55/2,013,000
Friday: 1.59/2,074,000

GH
Monday: 2.15/2,867,000
Tuesday: 2.21/2,911,000
Wednesday: 2.16/2,895,000
Thursday: 2.24/2,998,000
Friday: 2.06/2,759,000

Y&R
Monday: 3.45/4,735,000
Tuesday: 3.33/4,663,000
Wednesday: 3.41/4,782,000
Thursday: 3.36/4,683,000
Friday: 3.18/4,364,000

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