Ratings: Y&R Hits New Low in Women 18-49 Demo

By
Xavier Toups
Xavier Toups is the co-founder of Soap Opera Network. He is also the data specialist for the resource archive.
Soap Opera Network
Sony Pictures Television
Sony Pictures Television

Ratings Report for the Week of May 26-30, 2014

NOTE: Please do not copy and paste the entire ratings.  Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,210,000 (-131,000/-437,000)
2. B&B 3,441,000 (-136,000/-149,000)
3. GH 2,881,000 (-28,000/+238,000)
4. DAYS 2,381,000 (-26,000/-446,000)

Households
1. Y&R 3.1/11 (-.1/-.3)
2. B&B 2.5/8 (-.1/-.1)
3. GH 2.2/7 (same/+.2)
4. DAYS 1.8/6 (same/-.3)


Women 18-49 Viewers
1. Y&R 642,000 (-77,000/-239,000) <—— new low *
2. GH 630,000 (-30,000/-22,000)
3. B&B 587,000 (-31,000/-149,000)
4. DAYS 578,000 (-7,000/-67,000)

* Previous low: 696,000 (April 21-25, 2014)

Women 18-49 Rating
1. GH 1.0/7 (same/same)
1. Y&R 1.0/7 (-.1/-.4) <—— new low *
3. B&B 0.9/6 (-.1/-.3)
3. DAYS 0.9/6 (+.1/-.1)

* Previous low: 1.1/8 (May 19-23, 2014)
* This is Y&R’s 8th straight week hitting a low

Women 18-34 Viewers
1. GH 190,000 (-33,000/-38,000)
2. DAYS 161,000 (-12,000/-32,000)
2. Y&R 161,000 (-15,000/-77,000)
4. B&B 148,000 (-14,000/-29,000)

Women 18-34 Rating
1. GH 0.6 (-.1/-.1)
2. DAYS 0.5 (same/-.1)
2. Y&R 0.5 (same/-.2)  <—— ties low (3rd straight week)
4. B&B 0.4 (-.1/-.1)

Women 25-54 Viewers
1. Y&R 976,000 (-109,000/-228,000)
2. B&B 839,000 (-25,000/-151,000)
3. GH 820,000 (-70,000/-3,000)
4. DAYS 764,000 (-4,000/-60,000)

Women 25-54 Rating
1. Y&R 1.6 (-.2/-.4)
2. B&B 1.4 (same/-.2)
3. DAYS 1.3 (same/-.1)
3. GH 1.3 (-.2/-.1)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.4/3,465,000 (did not count)
Tuesday: 2.5/3,343,000
Wednesday: 2.4/3,240,000
Thursday: 2.5/3,624,000
Friday: 2.5/3,556,000

DAYS
Monday:
Tuesday: 1.8/2,410,000
Wednesday: 1.8/2,501,000
Thursday: 1.7/2,438,000
Friday: 1.7/2,174,000

GH
Monday: 1.0/1,385,000 (repeat – did not count)
Tuesday: 2.3/3,006,000
Wednesday: 2.3/3,075,000
Thursday: 2.1/2,826,000
Friday: 2.1/2,648,000

Y&R
Monday: 3.1/4,356,000 (did not count)
Tuesday: 3.0/4,155,000
Wednesday: 3.2/4,299,000
Thursday: 3.2/4,385,000
Friday: 2.9/3,985,000

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