With its lineup consisting of soaps “The Young and the Restless” and “The Bold and the Beautiful,” game shows “The Price is Right” and “Let’s Make a Deal,” and talker “The Talk,” CBS Daytime posted double-digit growth during the fourth quarter in viewers compared to the year-ago period, while each series was up or even in Women 25-54 and Women 18-49. In fact, “Y&R” was first in both key women demos.
via Press Release
CBS DAYTIME POSTS DOUBLE-DIGIT GROWTH IN FOURTH QUARTER
All Programs Post Year-to-Year Growth in Viewers While Up or Even in Women 25-54 and Women 18-49“The Young and the Restless” First in Women 25-54 and Women 18-49
“The Talk” Delivers its Best-Ever Fourth Quarter
CBS’s #1 daytime lineup posted double-digit growth in the fourth quarter, with all of the Network’s programs delivering year-to-year increases in viewers and remaining up or even in key women demographics, according to Nielsen most current ratings for the fourth quarter ending Dec. 29.
For the quarter, CBS Daytime was up +14% in viewers, +8% in women 25-54 and +11% in women 18-49 compared to a year ago. THE YOUNG AND THE RESTLESS was the #1 daytime drama in viewers, women 25-54 and women 18-49 (tie), while THE TALK delivered its best-ever fourth quarter in viewers and women 25-54.
Viewers W25-54 W18-49
LMAD 1 4th Qtr 2013 2.96m 0.9/6 0.7/5
LMAD 1 3rd Qtr 2012 2.50m 0.8/5 0.6/4
+18% +13% +17%
LMAD 2 4th Qtr 2013 3.43m 1.0/7 0.8/6
LMAD 2 4th Qtr 2012 2.90m 0.9/5 0.7.5
+18% +11% +14%
TPIR 1 4th Qtr 2013 4.83m 1.3/8 0.9/6
TPIR 1 4th Qtr 2012 4.25m 1.2/7 0.8/6
+14% +8% +13%
TPIR 2 4th Qtr 2013 5.62m 1.5/9 1.0/7
TPIR 2 4th Qtr 2012 5.12m 1.4/9 0.9/6
+10% +7% +11%
Y&R 4th Qtr 2013 5.14m 2.1/13 1.4/9
Y&R 4th Qtr 2012 4.72m 2.1/13 1.4/9
+9% nc nc
B&B 4th Qtr 2013 3.87m 1.5/9 1.1/7
B&B 4th Qtr 2012 3.40m 1.5/9 1.1/7
+14% nc nc
THE TALK 4th Qtr 2013 2.78m 1.1/7 0.7/5
THE TALK 4th Qtr 2012 2.32m 1.0/6 0.7/4
+20% +10% nc