via Press Release
ALL CBS DAYTIME SHOWS FINISH THE SEASON WITH YEAR-TO-YEAR GROWTH IN VIEWERS
Daytime Lineup Also Posts May Sweep Increases in Viewers and Key Demos
THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL, LET’S MAKE A DEAL, THE PRICE IS RIGHT and THE TALK all finished the 2012-2013 season and May sweep with year-to-year growth in viewers.
Compared to last season in viewers, LET’S MAKE A DEAL 1 was up +14% (2.69m from 2.36m), LET’S MAKE A DEAL 2 was up +13% (3.11m from 2.76m), THE PRICE IS RIGHT 1 was up +5% (4.48m from 4.27m), THE PRICE IS RIGHT 2 was also up +5% (5.33m from 5.08m), THE BOLD AND THE BEAUTIFUL posted an +8% gain (3.51m from 3.25m), THE YOUNG AND THE RESTLESS was up +0.5% (4.82m from 4.80m) while THE TALK posted growth of +10% (2.40m from 2.18m), according to Nielsen most current ratings.
Among key women demographics for the season, LET’S MAKE A DEAL 1 & 2 were up in both women 25-54 (+13%, +25% respectively) and women 18-49 (+17%, +14% respectively), THE PRICE IS RIGHT 2 gained +8% in women 25-55 while THE BOLD AND THE BEAUTIFUL was up +7% in women 25-54.
In the May sweep according to Nielsen live plus day ratings, CBS’s daytime lineup posted increases in viewers and/or key women demographics.
Viewers W25-54 W18-49
LMAD 1 May 2013 2.70m 0.9/6 0.6/5
LMAD 1 May 2012 2.31m 0.7/5 0.5/4
+17% +29% +20%
LMAD 2 May 2013 3.11m 1.0/7 0.7/6
LMAD 2 May 2012 2.64m 0.7/5 0.6/4
+18% +43% +17%
TPIR 1 May 2013 4.38m 1.2/8 0.9/6
TPIR 1 May 2012 4.03m 1.1/7 0.7/5
+9% +9% +29%
TPIR 2 May 2013 5.11m 1.4/9 1.0/7
TPIR 2 May 2012 4.81m 1.2/8 0.9/6
+6% +17% +11%
B&B May 2013 3.28m 1.5/9 1.1/7
B&B May 2012 3.07m 1.4/9 1.1/7
+7% +7% nc
THE TALK May 2013 2.36m 1.0/6 0.7/4
THE TALK May 2012 2.27m 1.0/6 0/7/5
+4% nc nc
Y&R May 2013 4.38m 1.3/9
Y&R May 2012 4.30m 1.3/9
+2% nc