Next week Investigation Discovery invites you to spend your afternoons with Josh and Reva Shayne (“Guiding Light”), or at least with their portrayers Robert Newman and Kim Zimmer, as the network launches “Days of our Knives,” a programming initiative aimed at Women 25-54.
“With ID being the #4 network in daytime for Women 25-54*, we realized that soap fans already love ‘The Young and the Restless’ so let’s give it to them ID-style: the young and the reckless!” said Henry Schleiff, president and general manager, Investigation Discovery upon announcing the new daytime lineup earlier this month.
According to the ID network, each week “Knives” will follow a specific theme that introduces soap stars from past and present into the homes of viewers as they introduce the true-to-life programming based on their scandalous soap opera personalities.
The daytime block debuts on Monday, August 20, when Newman and Zimmer host “Tainted Love” week.
“Days of our Knives” will air Weekdays from 1:00 PM – 4:00 PM ET/PT on Investigation Discovery.
*Source: The Nielsen Company, NHI Calendar, 12/26/11-7/22/12, Daytime M-F 9a-4p, L+SD data, W25-54 delivery, Time Period Based Dayparts, Ad-supported cable. Excluding kids programming.