‘One Life to Live’ Ends Television Run as Daytime’s Second Most Watched in Women 18-49

Just before we post the dailies, which will provide a clearer picture of “One Life to Live’s” final week on television, ABC has revealed that the 43-year old soap ended its run as daytime’s 5th most watched program in total viewers (3,120,000), while ranking a strong second in Women 18-49 viewers (784,000) for the week of January 9-13, 2012. Only 94,000 Women 18-49 viewers separated “One Life to Live” from tying “The Young and the Restless” in that category. In Women 18-49 rating “OLTL” had a 1.2 compared to “Y&R’s” 1.4. The canceled ABC soap beat its former network and studio sibling “The View” in all key ratings categories except total viewers.

Compared to the same week last year (January 10-14, 2011) “One Life to Live” gained 439,000 total viewers (3,120,000 vs 2,681,000 viewers) and was up .2 in Women 18-49 rating (1.2 vs 1.0). In Women 18-49 viewers, the soap was up 149,000 (784,000 vs 635,000).

Check back later for a more detailed ratings breakdown from Soap Opera Network.

ABC is Daytime’s #1 Network Across All Target Women Demographics

Friday’s “The Chew” – Featuring Actress Lana Parrilla of ABC’s “Once Upon a Time” – Ranks as the Show’s #1 Telecast Ever in Total Viewers, Women
18-49 and Women 25-54, and its #2 Telecast To Date in Women 18-34

“The Chew” Delivers it Most-Watched Week on Record in Women 18-49,
and its 2nd-Most-Watched Week Ever in Total Viewers

ABC Daytime

* ABC ranked as Daytime’s #1 network in Women 18-34 (0.6 rating/188,000 – tie), Women 18-49 (1.0 rating/661,000 – tie) and Women 25-54 (1.4 rating/848,000).

* This week ranked as “The Chew’s” most-watched week to date in Women 18-49 (526,000), its 2nd-most-watched week in Total Viewers (2.560 million) and 3rd-most-watched week in Women 25-54 (676,000).

* Friday’s “The Chew,” featuring actress Lana Parrilla of ABC’s “Once Upon a Time,” became the series’ #1 telecast to date in Total Viewers (2.774 million), Women 18-49 (617,000) and Women 25-54 (784,000), and its #2 telecast on record in Women 18-34 (232,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks in Women 18-49 (sorted by) and Women 25-54: