Ratings: B&B Hits New Lows in Viewers

(SoapOperaNetwork.com) — While the February sweeps period began on Thursday, February 3, it is the first full week of sweeps that tells the true story of how a show is doing. So how did the soaps perform during the first full week of sweeps? What follows is the daytime ratings report for the week of February 7-11, 2011.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 5,117,000 (-216,000/-123,000)
2. B&B 2,950,000 (-254,000/-317,000) <—– new low
3. OLTL 2,692,000 (-158,000/same)
4. GH 2,671,000 (-222,000/-215,000)
5. DAYS 2,630,000 (-400,000/-695,000)
6. AMC 2,570,000 (-83,000/-401,0000)

Households
1. Y&R 3.6/12 (-.2/-.2)
2. B&B 2.1/7 (-.2/-.3) <—– ties low rating
3. GH 2.0/6 (same/-.1)
3. OLTL 2.0/6 (same/same)
5. DAYS 1.9/6 (-.2/-.4)
5. AMC 1.9/6 (-.1/-.3)

Women 18-49 Viewers
1. Y&R 987,000 (-91,000/-253,000)
2. GH 758,000 (-100,000/-218,000)
3. DAYS 716,000 (-123,000/-137,000)
4. OLTL 657,000 (-35,000/-126,000)
5. AMC 552,000 (-47,000/-250,000)
6. B&B 522,000 (-116,000/-209,000) <—– new low

Women 18-49 Rating
1. Y&R 1.5/10 (-.1/-.4)
2. DAYS 1.1/7 (-.2/-.2)
2. GH 1.1/7 (-.2/-.2)
4. OLTL 1.0/6 (same/-.1)
5. B&B 0.8/5 (-.2/-.3) <—– ties low rating
5. AMC 0.8/5 (-.1/-.4) <—– ties low rating

Girls 12-17 Viewers
1. Y&R 38,000 (-3,000/+7,000)
2. OLTL 32,000 (-6,000/(-13,000)
3. DAYS 24,000 (-16,000/-11,000)
4. AMC 22,000 (+7,000/-23,000)
5. GH 21,000 (-18,000/-26,000)
6. B&B 16,000 (-13,000/-11,000)

Women 18-34 Rating
1. Y&R 0.8/6 (-.1/-.3)
2. DAYS 0.7/5 (-.2/-.3)
3. GH 0.6/4 (-.2/-.4) <—– ties low rating
4. OLTL 0.5/4 (-.1/-.4)
4. AMC 0.5/3 (same/-.4)
6. B&B 0.4/3 (-.1/-.3) <—– ties low rating

Men 18+ Viewers
1. Y&R 1,232,000 (-31,000/+15,000)
2. B&B 734,000 (+5,000/+20,000)
3j. DAYS 624,000 (-114,000/-137,000)
4. OLTL 535,000 (-86,000/+68,000)
5. GH 533,000 (-56,000/-4,000)
6. AMC 520,000 (-77,000/-39,000)

————————————-

Day-To-Day Ratings – HH/Total Viewers

AMC
Monday: 1.8/2,242,000
Tuesday: 2.0/2,653,000
Wednesday: 1.9/2,586,000
Thursday: 2.0/2,798,000
Friday: 1.3/1,808,000 (repeat – did not count)

B&B
Monday: 1.9/2,651,000
Tuesday: 2.1/2,960,000
Wednesday: 2.4/3,326,000
Thursday: 2.1/2,976,000
Friday: 2.0/2,838,000

DAYS
Monday: 1.9/2,638,000
Tuesday: 1.9/2,546,000
Wednesday: 2.0/2,889,000
Thursday: 1.8/2,550,000
Friday: 1.8/2,525,000

GH
Monday: 2.0/2,751,000
Tuesday: 1.9/2,546,000
Wednesday: 2.0/2,620,000
Thursday: 2.0/2,768,000
Friday: 1.2/1,517,000 (repeat – did not count)

OLTL
Monday: 1.8/2,371,000
Tuesday: 1.9/2,615,000
Wednesday: 2.1/2,842,000
Thursday: 2.1/2,940,000
Friday: 1.2/1,640,000 (repeat – did not count)

Y&R
Monday: 3.5/4,884,000
Tuesday: 3.7/5,142,000
Wednesday: 3.8/5,382,000
Thursday: 3.7/5,419,000
Friday: 3.4/4,760,000

———————-

For the SEASON September 20, 2010 through February 13, 2011

HH
1. Y&R 3.7
2. B&B 2.3
3. DAYS 2.0
3. GH 2.0
5. OLTL 1.9
5. AMC 1.9

Women 18-49 Rating
1. Y&R 1.7
2. GH 1.4
3. DAYS 1.2
4. B&B 1.0
4. OLTL 1.0
6. AMC 0.9

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